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From vibrant cityscapes to serene island retreats, American Express users have spoken—these are the must-visit destinations shaping travel trends. Whether you’re drawn to the cultural allure of Brisbane, the historic charm of Brittany, or the tropical paradise of Koh Samui, each location offers unique experiences, luxurious accommodations, and unforgettable adventures. Dive into this curated guide to explore top-rated hotels, must-see attractions, and activities that make these trending travel destinations stand out.
Top Trending Travel Destinations, Hotels, and Activities by AmEx Users
1. Brisbane, Australia
Brisbane, the vibrant capital of Queensland, Australia, seamlessly blends cultural richness with natural beauty, offering visitors diverse experiences.
Cultural and Natural Attractions
The city boasts many world-class museums, such as the Queensland Museum and Sciencentre, providing engaging exhibits for all ages. Brisbane’s dining scene is equally impressive, featuring various restaurants and cafes catering to diverse culinary tastes. The city’s nightlife is lively, with numerous bars and entertainment venues ensuring a dynamic evening scene.
Nature enthusiasts can explore the Brisbane Botanic Gardens at Mount Coot-tha, a 52-hectare site offering tropical and subtropical plant collections, a Japanese garden, and the renowned Tropical Display Dome. The gardens are complemented by the Sir Thomas Brisbane Planetarium, providing astronomical displays and educational programs.
A short drive from Brisbane lies the world’s largest koala sanctuary, where visitors can observe these iconic marsupials in their natural habitat. The nearby Gold Coast beaches also offer pristine sands and surf, making them ideal for relaxation and water activities.
Accommodation: Hotel X Brisbane
For accommodations, Hotel X Brisbane in Fortitude Valley stands out. Located minutes from attractions like Howard Smith Wharves and James Street boutiques, this hotel offers 146 rooms designed with contemporary aesthetics and comfort. Guests can unwind at the hotel’s rooftop bar and restaurant, which provide panoramic city views and a selection of culinary delights.
Day Trip: North Stradbroke Island
For a day trip, North Stradbroke Island presents an opportunity to explore freshwater lakes such as Brown Lake and Blue Lake, both known for their clear waters and serene environments. The island also offers walking trails, beaches, and cultural experiences, making it a perfect escape from the city’s hustle. Travelers can conveniently book tours and activities, including day trips to North Stradbroke Island, through platforms like the GetYourGuide app, enhancing their Brisbane experience with ease.
2. Brittany, France
Renowned for its rich cultural heritage, stunning coastal landscapes, and historic architecture, Brittany offers travelers a captivating experience. The region features picturesque towns, 12th-century castles, and charming cobblestone streets, reflecting its deep-rooted history and unique Breton identity.
Accommodation: Hôtel Barrière Le Grand Hôtel Dinard
A notable accommodation in the area is Hôtel Barrière Le Grand Hôtel Dinard. Located approximately 2.5 hours from Paris, this luxurious hotel boasts 86 rooms and suites with panoramic ocean views. Guests can enjoy amenities such as a casino and a renowned restaurant, providing relaxation and entertainment.
Attraction: Mont-Saint-Michel
A must-visit attraction near Dinard is Mont-Saint-Michel, a UNESCO World Heritage Site. This iconic island commune features a stunning medieval abbey perched atop a rocky hill, surrounded by vast tidal flats. Exploring Mont-Saint-Michel offers a glimpse into medieval architecture and history, making it an essential experience for visitors to the region.
Gastronomy and Outdoor Activities
Beyond these highlights, Brittany is celebrated for its diverse gastronomy, influenced by its maritime heritage and agricultural traditions. The region is famous for its seafood, including scallops, mussels, oysters, various fish, and local specialties like crêpes and cider. Visitors can explore numerous markets and culinary festivals that showcase these regional delights.
For those interested in outdoor activities, Brittany offers an extensive network of seaside walking paths, such as the GR34 trail, providing breathtaking coastal views. The region also boasts over 95 marinas and more than 760 water sports service providers, catering to sailing enthusiasts and adventure seekers alike.
Brisbane and Brittany combine historic charm, natural beauty, and rich cultural experiences, making them compelling destinations for travelers seeking relaxation and adventure.
Franschhoek, South Africa: Nestled in the Cape Winelands, Franschhoek is celebrated as a premier destination for culinary and wine enthusiasts. The town boasts nearly 50 wineries, offering a diverse range of wine-tasting experiences. Complementing this, numerous farm-to-table restaurants serve exquisite cuisine, making the region a gastronomic haven. Additionally, the surrounding landscapes provide ample hiking opportunities, allowing visitors to immerse themselves in the area’s natural beauty.
Accommodation
Le Quartier Français, a 21-room boutique hotel, offers travelers a romantic and intimate setting. Located in the heart of Franschhoek, it is an ideal base for exploring the town’s attractions. Guests can enjoy luxurious amenities and personalized service during their stay.
Culinary Experiences
For those seeking curated culinary adventures, Kensington Tours offers a private food tour that includes visits to Stellenbosch’s renowned vineyards and explorations of Cape Town’s vibrant markets and fine dining establishments. This tour provides an immersive experience of South Africa’s rich culinary landscape.
Franschhoek’s blend of rich history, exceptional cuisine, and world-class wines ensures a memorable experience for all who visit.
3. Koh Samui, Thailand
Renowned for its lush jungles, pristine white-sand beaches, and crystal-clear turquoise waters, Koh Samui is a haven for both adventure enthusiasts and those seeking tranquility.
Accommodation
The Conrad Koh Samui offers 81 private pool villas, each providing panoramic views of the Gulf of Thailand, ensuring a luxurious and serene stay.
Attractions
Beyond its natural beauty, Koh Samui offers attractions such as the iconic Big Buddha Temple (Wat Phra Yai), the unique Hin Ta and Hin Yai rock formations, and the tranquil Na Muang Waterfalls. Visitors can also explore the Secret Buddha Garden and engage in ethical wildlife experiences at local elephant sanctuaries.
Activities
The island boasts numerous beaches like Chaweng, Lamai, Maenam, and Choeng Mon, each offering a distinct atmosphere. For those seeking wellness, Koh Samui is known for its various wellness retreats and vibrant exploring.
Whether seeking adventure, relaxation, or cultural enrichment, Koh Samui presents a diverse range of experiences for every traveler.
4. Macau, China
A vibrant Special Administrative Region, Macau seamlessly blends rich cultural heritage with modern luxury, offering visitors a unique and captivating experience.
Cultural and Historical Attractions
Macau’s history as a former Portuguese colony is evident in its well-preserved colonial architecture and diverse cultural influences. Exploring the historic center reveals landmarks such as the Ruins of St. Paul’s, a testament to the region’s colonial past. Senado Square, with its distinctive Portuguese pavement, and the A-Ma Temple, dedicated to the sea goddess, further highlight the city’s cultural tapestry.
Culinary Delights
The city’s culinary scene is a fusion of Cantonese and Portuguese flavors, offering visitors a gastronomic journey. Renowned for its Portuguese egg tarts and Macanese specialties like African chicken and minchi, Macau provides a diverse and rich culinary experience.
Accommodation: Mandarin Oriental, Macau
For luxurious accommodations, the Mandarin Oriental, Macau, stands out. Located in the city’s heart, it offers 213 elegantly appointed rooms and suites, each providing stunning views of Nam Van Lake, the Macau Tower, or the South China Sea. Guests can indulge in world-class dining options, unwind at the serene spa, and enjoy personalized service, ensuring a memorable stay.
Entertainment and Leisure
Often dubbed the “Las Vegas of the East,” Macau boasts a vibrant entertainment scene. The Cotai Strip has some of the world’s largest casinos, including The Venetian Macao and MGM Cotai, offering many gaming options and luxury shopping experiences. citeturn0news21 Beyond the casinos, visitors can explore the Macau Tower, which offers panoramic city views and thrilling activities like bungee jumping.
Natural Beauty
While known for its urban attractions, Macau also offers serene natural spots. Hac Sa Beach on Coloane Island provides a tranquil escape from the city’s hustle, and the Seac Pai Van Park houses the Macao Giant Panda Pavilion, where visitors can observe these adorable creatures in a naturalistic setting.
In summary, Macau offers a harmonious blend of history, culture, luxury, and entertainment, making it a must-visit destination for travelers seeking a multifaceted experience.
5. Moab, Utah, USA
Moab is the gateway to Utah’s “Mighty Five” national parks, making it an ideal destination for outdoor enthusiasts and adventure seekers. The town offers a variety of activities, including rafting, mountain biking, canyon hiking, and witnessing breathtaking red rock sunsets.
Accommodation: ULUM Moab
For a unique lodging experience, ULUM Moab provides luxury outdoor accommodations on a 200-acre property. The resort features 50 safari-inspired tents with king-size beds, dipping pools, and fire pits. Guests can also enjoy a lounge area offering cocktails and dining options.
Activities: Arches National Park Exploration
A visit to Arches National Park is a must when in Moab. Travelers can take half-day 4×4 tours to explore the park’s iconic natural arches and unique geological formations.
Additional Attractions
Beyond outdoor adventures, Moab offers family-friendly attractions such as a food truck park featuring 14 vendors and a dinosaur museum. The region is also renowned for exceptional stargazing opportunities, providing clear night sky views. Moab combines natural beauty with various activities, making it a compelling destination for adventure and relaxation travelers.
6. Nikko, Japan
Nestled in the Kanto region, Nikko is renowned for its rich cultural heritage and natural beauty blend. The city features a harmonious mix of Kyoto’s traditional architecture and Mt. Fuji’s scenic landscapes, making it a must-visit destination for travelers seeking cultural enrichment and outdoor adventure.
Cultural and Natural Attractions
Nikko is home to several UNESCO World Heritage Sites, including the Nikkō Tōshō-gū Shrine and Rinnō-ji Temple, which showcase intricate Japanese architecture and historical significance. The city is also known for its cherry blossoms, adding a touch of natural beauty to its cultural sites. Beyond the urban attractions, Nikko offers abundant natural beauty, with waterfalls, hiking trails, and scenic landscapes that attract outdoor enthusiasts.
Accommodation: The Ritz-Carlton, Nikko
For a luxurious stay, The Ritz-Carlton, Nikko provides an exceptional experience. Situated near Lake Chuzenji and Mount Nantai, the hotel offers 94 rooms and suites designed to harmonize with the surrounding natural beauty. Guests can indulge in the world’s first Yumoto Onsen hot spring for the brand, offering a unique and relaxing experience.
Activities
Visitors can explore the picturesque Nikkō National Park, which offers hiking trails, waterfalls, and diverse flora and fauna. The park has three zones, providing various recreational opportunities like hiking and skiing. Nikko’s combination of cultural richness and natural beauty offers a memorable experience for all travelers.
These destinations offer a blend of cultural experiences and outdoor adventures, making them excellent choices for travelers in 2025.
Redefining Travel Experiences in 2025
American Express Travel’s 2025 list highlights trending destinations like Moab, Utah, and Paros, Greece, which cater to Millennial and Gen Z preferences for cultural immersion, outdoor adventures, and Slow Travel. This aligns with Hilton’s report, showing 70% of travelers prefer active experiences, while 25% enjoy deeper local connections.
Top destinations booked by AmEx cardholders include Brisbane, Paros, Nikko, and Macau, offering rich cultures, natural beauty, and memorable experiences. The 2025 travel trends showcase the demand for a mix of relaxation, adventure, and meaningful engagement with local traditions.
